Not gut feelings. Not rubber-stamp reviews. Every deal that enters the PocketFundOS pipeline is scored across five objective dimensions — weighted by real acquisition outcomes.
| Dimension | Score | |
|---|---|---|
| Market PotentialAddressable market & demand signals | 92 | |
| Financial HealthRevenue, margins, and burn | 96 | |
| Operational ComplexityTeam size, tech debt, dependencies | 90 | |
| Growth TrajectoryMRR growth, churn rate, retention | 95 | |
| Acquisition RiskLegal, compliance, concentration risk | 97 |
| Dimension | Score | |
|---|---|---|
| Market PotentialAddressable market & demand signals | 68 | |
| Financial HealthRevenue, margins, and burn | 81 | |
| Operational ComplexityTeam size, tech debt, dependencies | 70 | |
| Growth TrajectoryMRR growth, churn rate, retention | 72 | |
| Acquisition RiskLegal, compliance, concentration risk | 79 |
What does the market look like for this business? Are there expansion opportunities — new customer segments, adjacent verticals, pricing levers — or is this a peak-waterfall business with nowhere to grow?
What's the actual money picture? Not just top-line revenue — we're looking at profitability margins, cash flow stability, whether the revenue multiple makes sense relative to comparable acquisitions, and whether the business has revenue concentration risk.
Can you run this after closing without needing a PhD in the owner's domain? We evaluate technical dependencies, team size, documentation quality, and whether the business requires specialized skills that are hard to hire for.
Where is this business going, not just where it is today. We look at MRR growth rate, churn and net revenue retention, expansion revenue, and the efficiency of customer acquisition. Sustainable growth beats explosive-but-fragile growth every time.
The score is great — but can you actually close and operate this without surprises? We evaluate legal complexity, contract issues, customer contract terms, regulatory exposure, and IP ownership to make sure the deal doesn't fall apart in due diligence.
Same scoring framework applied across different deal types and price ranges.
Explore the full deal pipeline — with live scores, stage progression, and due diligence tracking. All built on the same scoring framework.
See It In Action →